Digital Marketer Level 3
Principles of Coding
Digital Marketing Business Principles
Typical duration: 18 months
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Technical Knowledge and Understanding
There are no mandatory entry requirements for these apprenticeship qualifications. However we are looking to attract applicants who have a keen interest in business and/or a particular interest in legal or medical administration careers. We expect applicants to demonstrate a “can do” attitude and have at least basic numeracy and literacy skills on which the apprenticeship will build.