New Strategy in Shaping The Future of Skills in Sales, Marketing & Procurement From IFATE


An extensive review has been launched into how skills training supports the sales, marketing and procurement professions and we want to hear from you. 

The Institute for Apprenticeships and Technical education (IfATE) makes sure apprenticeships, T Levels, and Higher Technical Qualifications are high quality and fill the economy’s skills gaps through supporting employers, who understand their training needs best, to design and approve them. This in turn benefits trainees as they can feel confident they are learning skills that businesses need and will therefore support them into successful careers.

Jennifer Coupland

IFATE Chief Executive on Skills and Workforce

This is a brilliant opportunity to provide vital insights on how well current training is working and help change things for the better. Our nation needs a highly skilled and diverse workforce that will support businesses through the current economic challenges to be more productive. I would urge everyone who cares about the future of sales, marketing, and procurement to play your part and take part in our consultation

Impact Threshold

There are currently 35 apprenticeships for the sales, marketing, and procurement industry from level 2 (GCSE equivalent) up to levels 6 and 7 (degree level). There were 26,000 starts on them last year, which was up 37% on the previous year. The programme is expanding, with new Higher Technical Qualifications coming soon and a Marketing T Level due to be taught from September 2025. 

They all follow occupational standards that employers design with support from IfATE. These identify the knowledge, skills, and behaviours that must be learned for students to prove they are work ready. 

Sales, marketing and procurement route panel chair, Godfrey Moger, who is associate commercial director at the Disclosure and Barring Service said: 

“This is an exciting opportunity for the sales, marketing, and procurement sectors to contribute to the future of apprenticeships and technical education. We have registered a significant number of starts on apprenticeships and the programme is expanding. This route review is therefore the perfect opportunity to understand how products are working for our sectors. Please do take the time to engage with the review and provide feedback, either via the online consultation, one of the webinars, or by contacting the IfATE’s sales, marketing, and procurement team.”    

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